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FAQs
Frequently asked questions
Graphic designers usually work in producing deliverables for clients based on static information they provide. They simply create assets. They don't often get into the details of your business or help you figure out what's the best way to put your business forward.
Brand designers and brand strategists work as coaches that guide you through the foundations of your business. As a brand designer, my goal is to see your business, help you identify your audience, your voice, and work with you in putting together your brand mission, vision, and identity.
For logos, I usually package files as SVG (vector) and PNG. You'll receive your logos in black and white, full color, and stand-alone colors all with transparent backgrounds.
Other file formats depend on the project deliverable. I typically do not send .ai files unless specifically requested (or necessary). If you request an .ai file, please note that this will incur an additional fee.
I offer a variety of payment options including Zelle, ATH Móvil, and pay links (this incurs a 5% fee). I also offer PayPal.
For my Branding Packages and Alternative Packages, I usually ask for a 50% non-refundable deposit upon booking. After the project is completed, I will send a final invoice of the remaining 50%.
Designs are completely subjective—this is why I strive to get to know my clients as best as possible through consultation. Once we've agreed on key factors, I usually send over a project proposal and 2 moodboards for you to choose from. Moodboards provide a clear visual direction as well for us to reference.
Based on your choice, I will create a concept design, and send this to you. It is through the design that you'll make your edits to get the best for your brand. Each package offered comes with two free rounds of editing to help you curate and communicate your idea as best as you possibly can.
My process is in-depth and involves discussion, strategy, planning, and gathering your goals, values, audience, voice, and visual elements. This happens in the very beginning stages of your booking to help alleviate fears, surprises, and disappointments.
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