STEP 1. ONBOARDING
Before we begin, I always encourage my clients to schedule a free 30-minute consultation. Here, we discuss the design process and you fill out a Branding Questionnaire to help me get an idea of your business.
Next, I will send you a one-page project proposal, a contract, and the invoice for the non-refundable 50% deposit. Once the contract is signed, and the deposit is paid, I’ll begin working on your branding.
STEP 2. DISCOVERY
I believe that perfect branding is more than just your logo. During our 30-minute consultation, I will guide you to selecting the package or kit that’s best for you and we move onto phase 2.
Through my Brand Strategy Questionnaire, we will discover:
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Your Values
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Your Target Audience
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Your Vision and Mission
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Your Voice
This session is all apart of both RAVYN Packages, and this step is essential to ensuring that your brand is reflected through your vision and values. The foundation set at this stage will help us to determine what direction I will take your business in and how to target your audience in the best way possible.
STEP 3. VISUAL DIRECTION
After we’ve agreed on your vision and mission, I will send you two concept moodboards from which you will select the one that best represents your business. You will have two (2) revision sessions with me to fine-tune your visual direction.
A moodboard presents a collection of images showing photography, type, color palette, and more as well as thorough explanation on the reasoning behind the style choices.
After we finalize this process, I will start preparing deliverables. Keep in mind that any additional revision will incur an extra fee outlined in your contract.
STEP 4. DESIGN
This is the step that brings your vision to life! After discussing the brand, and getting an idea of what your business is, I design the elements and artifacts needed for you to launch your business to the world!
Here, I will provide you with the basics such as:
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Logos
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Typography
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Color Palette
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Mock Ups
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Brand Assets
You will receive one final draft of the design in a concept proposal (all the elements together on one page), and we will make any tweaks where necessary. If you purchased add-ons, I will design these after we have finalized draft proposal.
STEP 5. DELIVERY
Once you’re happy with the final files, I will begin packaging up all the elements for a hand-over.
Some things you should note: hand-over begins once all final payments are made. You will know that I’m ready to do hand-over when you receive your final invoice.
You get all the files and file formats you need to launch your brand to the world!
