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The RAVYN Brand Engineering Pinkprint is designed to give you peace of mind.
Kickstart your branding journey with the branding package that suits your business needs. Choose between three exclusive tiers that offer brand strategy, brand visuals, and collaterals for your business.
Phase 1 - Essence
Phase 1 Essence is your entry point to building your business. We dig deep into your business, building it block by block, even if you only have a name. This phase concentrates on strategy, planning, and long-term execution.
Discovery and Foundation: Your business needs a solid foundation. Branding requires a blueprint to guide your story, and this is the step that brings it all together.
Discovery & Audit
For clients starting with only a brand name, we explore your offerings, philosophy, and purpose to uncover the foundation of your brand.
For clients with an existing brand, we review visuals, messaging, and positioning to identify gaps and opportunities.
Initial Deposit Covers:
• Discovery & Audit (Retainer)
• Brand Identity Mapping
Strategy & Positioning
Once we’ve completed the discovery call, we move on to defining your brand identity, target audience, and market strategy through a clear, actionable framework.
Revision Deposit Covers:
• Brand Identity Creation
• Target Audience & Market Positioning
• Roadmaps & Strategy Refinement
• 2 Rounds of Revision
Delivery
After approval, the final balance is paid, and you receive a complete brand strategy ready for the next phase.
Final Payment Secures Final Files:
• Brand Strategy Presentation (Comprehensive presentation for Bespoke clients only)
• Roadmap – PDF
• Business Plan* (Bespoke clients only) – PDF
• Brand Starter Kit (Bespoke clients only) - PDF
*Editable documents available to Bespoke clients only.
Classic Option (500 - 950 USD)
• Discovery Workshop
• Core Foundation Development
• Target Market Overview
• Tone of Voice Overview
• Essential Roadmap
Bespoke Option (1,200 - 2,000 USD)
• Discovery Workshop
• Core Foundation Development
• Target Market Development
• Detailed Messaging Architecture
• Market & Competitor Analysis
• Brand Positioning Statement
• Comprehensive Business Plan
• 12-Month Brand Roadmap
• Brand Starter Kit
*Brand Starter Kit includes draft logo and concept board.
Revision: Both Classic and Bespoke are limited to 2 rounds of revisions for all deliverables; additional revisions incur fees.
Notes: A non-refundable retainer is required to secure the discovery workshop. Brand audits are available only for existing brands.
Timeframe
Classic: 2 - 3 Weeks
Bespoke: 4 - 6 Weeks
Retainer Fee: $100
Initial Deposit: 25% (minus Retainer Fee)
Revision Deposit: 25%
Final Balance: 50%
Phase 2 - Studio
Phase 2 Studio takes your blueprint and lays the visual foundation of your brand. This phase offers two investment options, giving you the flexibility to shape your journey.
Visual Identity Development: Your plan in action. Once the blueprint is complete, we bring your brand to life through visuals, establishing a presence ready to be shown to the world.
Research & Direction
We focus on creative research and direction to establish your brand’s visual identity priorities and align them with your goals.
Initial Deposit Covers:
• Brand Review/Audit (Retainer)
• Research
• Moodboard & Visual Direction
Concept Creation
Once we’ve agreed on the basics, we move on to creating visual concepts, which include logos, colour palettes, typography, and other identity elements. The revision deposit is due prior to presenting concepts or making adjustments.
Revision Deposit Covers:
• Visual Identity Overview
• Brand Presentation
• 2 Rounds of Revision
Delivery
Once visual elements are finalized and approved, the final balance is collected before deliverables are released, providing your brand with a complete and cohesive visual toolkit.
Final Payment Secures Final Files:
• Logos & Spec Sheet – PNG, SVG, PDF
• Typography – OTF
• Assets & Icons – PNG, SVG
• Signature Mockups – PNG
• Color Chips & Schematics (Bespoke clients only) – PNG
• Style Sheet – PDF
• Brand Guidelines (Bespoke clients only) – PDF
Source documents (PSD & AI) are available for release at an additional cost.
Classic Option (1,200 – 2,000 USD)
Review & Research
Concept Board & Visual Direction
Primary Logo & Submark
Colour palette
Typeface/Font Pairings
Basic Brand Style Sheet
Bespoke Option (2,600 – 5,000 USD)
Review & Research
Concept Board & Visual Direction
Full Logo Package
Refined Colour Palette
Colour Chips & Schematics
Typeface/Font Pairings
Iconography & Brand Assets
Signature Mockups
Extended Brand Guideline
Revision: Both Classic and Bespoke are limited to 2 rounds of revisions for all deliverables; additional revisions incur fees.
Note: A non-refundable retainer is required to secure the brand review session. Brand audits are available only for existing brands.
Timeframe
Classic: 3 - 4 Weeks
Bespoke: 5 - 8 Weeks
Website Opt-In
Enhance your brand’s online presence with a website that reflects your identity, messaging, and visual elements. We work primarily with Wix to create user-friendly, brand-aligned sites.
If you need a more advanced or fully customized solution, we recommend partnering with an experienced web developer.
Packaging Opt-in
Bring your products to life with packaging that captures your brand’s essence and appeals to your audience. For standard packaging design, we provide aligned, professional solutions.
More complex or highly customized packaging will require a specialist packaging designer.
For clients who select the website or packaging design opt-ins, final deliverables will be provided once all revisions are approved and the final balance is paid.
Final Payment - Final Files
• Website Transfer (Wix)
• Print Ready Files (Packaging – PDF)
• Mockups (PNG)
Editable documents available to Luxe clients only. Source documents (PSD & AI) are available for release at an additional cost.
Classic Retainer Fee: $200
Bespoke Retainer Fee: $475
Initial Deposit: 25% (minus Retainer Fee)
Revision Deposit: 25%
Final Balance: 50%
Phase 3 - Atelier
Phase 3 Atelier applies your brand’s visual elements to tangible content you can share to spread brand awareness. Here, we begin to build your messaging framework for consistent awareness and marketing.
Content Execution: Develop a message framework tailored to reach your ideal target audience. Both visuals and tone come together to launch your brand into long-term success.
Research & Direction
We begin with research and creative direction. We develop the strategy for your tone, messaging, and marketing.
Initial Deposit Covers:
• Brand Review/Audit (Retainer)
• Research
• Moodboard & Visual Direction
Concept Creation
Next, we develop content frameworks, messaging guides, and brand tone for your marketing materials. We create branded graphics and templates for you to use.
Revision Deposit Covers:
• Concept Presentation
• Social Content Layout (View Only)
• Caption & Writing Draft
• 2 Rounds of Revision
Delivery
Once content and tone are finalized, the final balance is collected, and deliverables are handed off, ensuring your brand communicates consistently and effectively.
Final Payment Secures Final Files:
• Template Links – CANVA
• Copy & Tone Guide – PDF
• Social Content Calendar – SHEETS
• Branded Social Media Launch Kit – PNG, PDF, DOCX
• Branded Docs (Bespoke clients only) – PDF, PNG, DOCX
• Editorial Guidelines – PDF
Editable documents available to Bespoke clients only. Source documents (PSD & AI) are available for release at an additional cost.
Classic Option (1,200 – 2,000 USD)
• Brand Review & Research
• 10 - 15 IG/FB Templates
• 30-Day Content Calendar
• Caption Writing Guide
• Email Signature
• Branded Social Media Launch Kit
• Editorial Guidelines
Bespoke Option (2,600 – 5,000 USD)
• Brand Review & Research
• 40+ IG/FB/Pin Templates
• Full IG Assets
• 30-Day Content Calendar
• Caption Writing Guide
• Email Signature
• Branded Social Media Launch Kit
• 5 - 10 Short Form Templates
• 2 - 3 Branded Documents
• Editorial Guidelines
Revision: Both Classic and Bespoke are limited to 3 rounds of revisions for all deliverables; additional revisions incur fees.
Note: A non-refundable retainer is required to secure the brand review session. Brand audits are available only for existing brands.
Timeframe
Classic: 2 - 3 Weeks
Bespoke: 4 - 6 Weeks
Classic Retainer Fee: $200
Bespoke Retainer Fee: $475
Initial Deposit: 25% (minus Retainer Fee)
Revision Deposit: 25%
Final Balance: 50%
Phase 4 - Suite
Phase 4 Suite elevates your brand through transformative marketing, campaigning, and strategic visibility. Each month, we plan campaigns, increase brand visibility, and track progress.
Marketing Direction: Our three-month program offers a comprehensive marketing system designed to help you execute your business goals.
Research & Direction
We focus on ongoing marketing strategy, campaign planning, and implementation. Research is conducted each month to guide content production and ensure alignment with brand goals.
Monthly Payments:
• Brand Review/Audit (Retainer)
• Research
• Moodboard & Visual Direction
Delivery
Monthly deliverables include strategic content calendars, campaign guidance, and other content-related assets. Payments are collected on a flat monthly rate.
Clients are encouraged to commit for at least 3–6 months to maximize impact and results.
Final Files:
• Template Links – CANVA
• Custom Graphics – PNG
• Content Calendar – SHEETS
• Campaign Tracking & Report – PDF, SHEETS
• Audit & Report – PDF, SHEETS
Editable documents and source documents (PSD & AI) are available for release at an additional cost.
This phase is our ongoing collaboration for consistent visibility. A minimum of 3 to 6 months is recommended.
Flat Rate - 1,500 USD per Month
• 3-Month Social Strategy Roadmap
• Updated Content Calendars
• 1 Campaign Concept per Month
• SEO & Analytics Tracking
• Email Marketing Assistance
• Newsletter Templates
• Creative Direction for Photoshoots
• Monthly Brand Audit & Reporting
• 8 Custom Graphics per Month
Revision: Limited to 3 rounds of revisions for standard monthly scope; additional revisions incur fees.
Notes: Monthly fees are paid in advance before collaboration and direction begin.
Phase 4 is a month-by-month program. We recommend a minimum of three (3) months at 1500 USD paid per month (4500 USD for three months total).
Phase 5 - Signature
Phase 5 Signature is our long-term partnership program, where your brand receives up-to-date advice, continuous marketing insights, meticulous care, and creative support.
Alignment & Mentorship: Partner with us for an immersive experience to ensure progress, brand cohesion, and alignment across all touchpoints.
3-Month Contract
The 3-month contract is paid upfront before work commences. After the 3-month contract is up, you may renew for a 6-month or 12-month contract.
3-Month Contract Security:
• Check Ins & Consultation (Virtual/In Person)
• Messaging Support
• PR Strategy & Media Positioning – PDF
6-Month Contract
The 6-month contract is paid upfront before work commences. After the 6-month contract is up, you may renew for a 12-month contract.
6-Month Contract Security:
• Check Ins & Consultation (Virtual/In Person)
• Messaging Support
• PR Strategy & Media Positioning – PDF
12-Month Contract
The 12-month contract offers two payment options: a single upfront payment before work commences, or two semi-annual payments. 12-month contracts can be renewed at the end of their term.
12-Month Contract Security:
• Check Ins & Consultation (Virtual/In Person)
• Crisis Communication & Priority Calls
• PR Strategy & Media Positioning – PDF
• Data Reporting & Insight – PDF, SHEETS
• Health Reviews – PDF
Editable documents are available only to Bespoke clients. Source documents (PSD & AI) are available for release at an additional cost.
3-Month (3,500 USD) or 6-Month (6,500 USD)
• Brand Alignment Check Ins
• Progress Monitoring & Report
• Messaging Support
• Campaign Refinement
• PR strategy & Media Consulting
12-Month (10,000 USD)
• Brand Alignment Mentorship
• Quarterly Brand Health Reviews
• Priority & Crisis Communication
• Campaign Refinement
• New Initiative Support
• Data Reporting & Insights
• PR Strategy & Media Consulting
• Brand Consistency Review
Notes: Messaging Support is available only for new initiatives. We assist with PR strategy and positioning, but we are not involved with the execution of these projects.
3-month and 6-month contracts are paid in a single lump sum at the start of the contract.
3-Month: 3,500 USD
6-Month: 6,500 USD
12-month contracts can be paid in a lump sum at the start of the contract, or split into two payments.
12-Month: 10,000 USD
MORE PACKAGES
Need something else?
Check out my catalog of design packages, branding elements, and brand coaching opportunities. Click the link below to learn about more investment opportunities for your business, brand, and personal needs.
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